Barbie film global box office sales drove an impressive 800 million dollars but the economic impact fostered by the wave of Barbiecore goes way beyond this….
WeArisma analysed the Barbie X Brand X Influencer collaborations of 14 notable fashion brands, revealing the most successful partnerships in driving brand media value.
Zara rose to the top with its Barbie-related content delivering $6.8M in media value. This was followed by Primark ($4.6M), ALDO ($3.7M) and Forever 21 ($2.4M).
Fossil’s partnership saw its Barbie-related content accounting for 24% of its overall media value
amongst influential sources between March and July, which values the content generated by
influencers, celebrities and the press. This was followed by Superga (12.7%) and Cotton On (11%).
A common thread amongst these brands is that they collaborated with well-known influencers such as Alessandra (@aly_sf) unboxing a pair of Aldo’s Barbie heels on TikTok and Dominique
(@playygirldom) sharing her shopping experience at Forever 21 on TikTok, which helped to boost their media value.
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