Here are some of the key insights you’ll find in our report:
- Discover how billions of consumers now start their purchasing journey on social feeds, relying on influencers and celebrities for recommendations
- Understand the pivotal role of influential sources throughout the marketing funnel, helping consumers discover brands, build trust, and increase brand affinity
- Learn how savvy brands leverage influencer-generated content across various platforms to maximize ROI and expand their reach
- Explore how Generative Artificial Intelligence (AI) is transforming influencer marketing, enabling creators to produce more content and build stronger connections with their audience.