fbpx
Get in touch

Category: Brand Advocacy

Learn how brands can cultivate a solid online community by thinking of the transition from ‘loyal consumer’ to ‘trusted brand advocate’ as being a cyclical rather than a linear process.

Webinar: How to stop building an audience (and create a community instead)

To celebrate the launch of our new brand advocacy report, Wearisma’s CEO and Founder Jenny Tsai hosted an interactive webinar, teaching you how to say ‘goodbye audience’ and ‘hello community.’ Watch to discover: How to discover and partner with the right consumer advocates. Examples of how the absence of a consumer advocacy strategy can make […]

Meet the Clients: Grace Fung, Influencer Marketing and Comms Lead, Coty UK

Last week we launched our new and exciting Video Series ‘Meet The Clients’ where in each episode we’re joined by industry titans from global brands who give their unique take on the increasing power of influencer marketing.  In Episode 2, we are joined by Grace Fung, Influencer Marketing and Comms Lead for Luxury Colour and […]

Meet the Clients: Emma Little, Global Brand Advocacy Manager, MADE.COM

We’re delighted to announce the launch of our new Video Series ‘Meet The Clients’ where we are joined by industry titans from global brands. In each video, they’ll give their unique take on the increasing power of influencer marketing. They’ll also share how Wearisma’s solutions help drive the success of their online strategies and achieve […]

CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates

The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong advocates to taking a haphazard approach to gifting, it’s easier than ever for beauty brands to get #cancelled and lose revenue. Wearisma’s CEO Jenny Tsai and Coty’s Influencer Marketing & Comms Lead, […]

Webinar: Brand Advocacy in APAC

We were delighted to host a re-run of our ‘How to revolutionize your Influencer Marketing strategy with Brand Advocacy’ Webinar last week for our APAC and SEAP based audience. Wearisma insiders Charlotte Darby, Head of Client and Influencer Services, and Vicky Shiao-Yun Huang, Business Development and Client Success Manager, discussed the value of brand advocacy […]

How tiered gifting can increase your BAI™ score

We’re excited to announce the launch of Wearisma’s Brand Advocacy Index™ (BAI™), our proprietary metric which measures the intensity of your brand’s community of advocates. In our last blog, we outlined the importance of brand advocacy programs and in our webinar, we revealed how a high BAI™ score is crucial to your brand’s survival. Below, […]

Watch: Wearisma x Ann Summers Brand Advocacy Webinar

Last week, we were delighted to host the first webinar in our new series all about Brand Advocacy. Our CEO Jenny Tsai was joined by Lucy Sellers, Brand Manager at Ann Summers, for ‘How to revolutionise your Influencer Marketing strategy with Brand Advocacy’. The pair discussed how the lingerie giant generates an impressive 1K of […]

You don’t just need influencers, you need brand advocates

Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate engaging content, but all of that is changing. In Wearisma’s 2021 Brand Advocacy research (coming July 2021), 74% of people stated that more recommendations from people they know would encourage them to purchase from brands. It’s clear that […]