User’s Guidebook

1. Click on the “+” button at the top right corner of the navigation bar. This is available on any page on the platform.
2. In the pop up box, copy and paste the influencer handles or links as suggested depending on the social platform you’re looking to add. If you’re adding more than one, make sure to separate them with commas.
   1. Instagram: Handles or links.
   2. Facebook: Page names or links. Make sure to add Facebook Business Pages, not personal profiles.
   3. Youtube:  Channel links.
   4. Twitter: Handles.
   5. Tiktok: Handles or links.
   6. Weibo: Screen names. Make sure you don’t paste links, but screen names here. These can be found on the Weibo profiles below the profile image. 
   7. Red: Little Red Book Links
3. Click on “Upload” and you will see your influencers being added to “My Influencers”.
4. Wait for the profiles to be populated with data. On average this can take up to 24 hours.

If you have a long list of influencer handles and you want them all added, we can help you do this in bulk. Please email with your list and account details and we’ll add them all for you.

If you click on any Influencer name on the WeArisma platform it will take you to their Influencer Profile. Here you can analyse an influencer by looking at their demographics and performance metrics.

Social Media Performance

In the Media tab of the Influencer Profile, you will see their average performance on each available social media platform.

1. First you can see their average performance on different KPIs over the most recent 24 posts.

2. Then you can analyse the health of their following by looking at how their followers and engagements changed over time.

3. At the bottom you can see their most recent content, top used hashtags and filter for contents containing those hashtags or for sponsored content. When you filter for specific content on the Influencer Profile, you’ll also see metrics reflective only of the filtered content.

Add to My Influencers

If you like an Influencer Profile and you haven’t added them to your account already, you can do this from their WeArisma Profile by clicking on the ‘Add to my Influencers’ button on the top right of the page.

Download Influencer Profile

To download a pdf of the Influencer Profile follow the steps below:

1. On the Influencer Profile, select the “…” button at the top right corner of the page.
2. Click on “Download Profile”.
3. A pdf file will start downloading showing you a summary of the Influencer Profile information.

To add information about your Influencers, you can use the private information available on their profile. You can do this from your “My Influencers” page as follows:

1. Go to My Influencers
2. Find the influencer whose profile you want to edit and click the pencil icon towards the end of their row.
3. This will bring you to the influencer’s profile where you can edit information that is private to your WeArisma account.
4. Once finished press ‘Save’.

You can also do this from the Influencer Profile as follows:

1. On the Influencer Profile click the “Edit” button at the top right corner of the page.
2. This will bring you to the influencer’s profile where you can edit their private information.
3. Once finished press ‘Save’.

In your “My Influencers” page:

1. Find the influencer(s) you want to remove.
2. Click on the “…” button at the end of their row.
3. Select “Remove” from the dropdown menu.

You can also do this from the Influencer Profile as follows:

1. On the Influencer Profile, click on “Edit” on the top right corner of the page.
2. On the Profile Edit page, click the “…” button on the top right corner and select “Remove from My Influencers”.

The Stories Tracked Influencers dropdown from the My Influencers tab is your team’s full record of Influencers who have Incidental Stories  Tracking enabled. 

In order to search for an Influencer within your My Influencers list follow the steps below:

1. Input their name or social media platform @username into the search bar at the top of the page and press ‘Search’. 

*Notably, you can clear your search by pressing the ‘Reset’ button towards the right hand side of the page*

1. Navigate to the Influencer Search tab at the top of the WeArisma dashboard.
2. Use the filters as necessary to narrow down the results.

E.g. If you wanted to find TikTok Influencers that post fashion content and have a maximum of 200K followers, with a minimum engagement rate of 2%, you could search as seen in the video below:

As seen in the video, each of the selected filters will be shown under the search section. If you get few results, try to relax your search by disabling some of the used filters via the blue “x” sign next to each of them.

This will be pre-populated with your brand terms to show you relevant results for your brand. But you can always replace these terms with new ones of your choice. There are 3 ways to use the Influencer Search bar:

1. Search by social handle or name: 

If you would like to view the profile of a specific influencer, simply search by their name or social media handle in the search bar. The results will include Influencers with that name/handle, a similar name/handle or ones who mentioned the handle in their content.

2. Search by handles and/or hashtags (brands, campaigns, trending topics, etc..):

This allows you to search for Influencers who mentioned the hashtags or handles in their content. 

3. Search for keywords:

If you search for words or word combinations with no “#” or “@” sign, you will get results of Influencers who mention those words in their social media profile caption only.

*Note: if you use more than one term, you should separate them by commas and the results can match one or more of the terms you input*

When you know exactly who you’re looking to find, it’s quickest to use the search bar at the top right of the navigation bar. 

Here you can search for an influencer name or handle. The results will show you Influencers with the same or a similar name/handle and any Lists or Activities they belong to.

If no results are found, you will see a suggestion instead that allows you to upload them on the desired social media platform. To see this suggestion you should ensure using the “@” sign in front of the handle.

1. Click on the “Lists” tab at the top of the WeArisma dashboard.
2. Select the folder where you want to create your new list.
3. Click on “New List” on the top right corner of the page. 
4. Enter your new list name. 
5. Click “OK”

That’s it, you can start adding influencers to your list now!

1. Navigate to the ‘Lists’ tab at the top of the WeArisma dashboard.
2. Click on “New Folder” on the top right corner of the page.
3. Enter your new folder name
4. Click on “Create”.  

That’s it, you capn get right to organising your lists into folders now!

1. To share a List created by your team, navigate to the “Lists” page, and select the list you would like to share.
2. Click on the “⋯” button on the top right corner of the page, and select “Share” from the drop-down menu.
3. Click on “Create Link” and you will see a shareable link that you can copy and share with your team.
4. Anyone with the link can view and leave feedback on the List.

All your team members are able to share feedback about the Influencers in your List. To leave the feedback and comments, you can:

1. Navigate to a List. 
2. Pick the Influencer you want to share feedback on and click on the “⋯” button at the end of the row, then and select “Feedback”.
3. After you write your feedback, click ‘Send’.
4. The same can also be done from a shareable link (see “Share List”). This means the team member does not need access to WeArisma to Leave Feedback on the List if you’ve shared it with them.
5. Finally, you can check all feedback in your List by clicking on the “⋯” on the top right corner of the page, select “Feedback” from the dropdown menu, and you will see all Feedback pop up on the left side of your screen

You can export a List of Influencers to a CSV file, along with the private information you have saved about them:

1. Navigate to a List on the ‘Lists’ tab at the top of the WeArisma dashboard.
2. Click on the ‘⋯’ button on the top right corner of the page and select ‘Export CSV’ from the drop-down menu.
3. You’ll get a CSV file of your List containing any private information you’ve saved on the Influencer Profile (see ‘How to Add or Edit Influencer information’) and links to any of their existing social media accounts. 

1. Navigate to the “Lists” tab at the top of the WeArisma dashboard.
2. Find the list you want to duplicate or delete and click on the “⋯” button at the end of the row.
3. Choose “Duplicate” or “Remove” as needed from the dropdown menu.

There are 3 ways to add Influencers to an existing List:

Upload More Influencers

1. Navigate to the List you would like to add Influencers.
2. Click on the “Upload more Influencers’ button.
3. In the pop up box, copy and paste the Influencer handles or Links as suggested depending on the social platform you’re looking to add. If you’re adding multiple Influencers, make sure to separate them with commas.
   • Instagram: Handles or links.
   • Facebook: Page names or links. Make sure to add Facebook Business Pages, not personal profiles.
   • Youtube:  Channel links.
   • Twitter: Handles.
   • Tiktok: Handles or links.
   • Weibo: Screen names. Make sure you don’t paste links, but screen names here. These can be found on the Weibo profiles below the profile image.
   • Red: Little Red Book links 

4. Click on “Upload” and you will see the Influencers being added to your List.

 Add Influencers from WeArisma’s Influencer Search feature:

1. Navigate to the Influencer Search feature at the top of the WeArisma dashboard.
2. When you hover over an Influencer image a ‘+’ sign will appear. 
3. Click on the ‘+’ sign – this can be done for multiple Influencers at once. 
4. Then click on ‘Add to List’ on the bottom right corner of the page.
5. Select the desired List from the drop-down menu.
6. Click on ‘Add to list’, and you will see the new influencers added to your list.

Add Influencers from the Influencer Profile page

1. On the Influencer’s Profile page, click on the “Add to Lists/Activities” button on the top right corner of the page.
2. Select your desired List from the drop-down menu.
3. Click on “Add Influencer” and you will see the new Influencer added to your List.

1. Find the Influencer(s) you want to remove.
2. Click on the “…” button at the end of the row.
3. Select “Remove” from the dropdown menu.

1. Click on the Brand Analytics tab located at the top of the WeArisma dashboard.
2. Type the terms you need in the search bar and adjust the filters as necessary.

E.g.: If you wanted to know how #fashion is performing on Instagram amongst your Influencers over the summer of 2021 you would use a search similar to the one seen below:

The result will show you a series of insights:

• Overall metrics reflective of all the contents that match your filters.
• A chart showing you the performance over time in terms of Engagements, but you can use the dropdown at the top right of the chart to change this based to the metric you’re most interested in (ie. content, followers, etc…).
  • If you click on any of the blue bars in this chart, it will open up a new Brand Analytics page with the same filters on, only restricting the date-range to the one from the chart bar you clicked on. This is so that you can investigate certain spikes or dips in the performance over time in more detail.

• A table showing you top Influencers that posted these contents. They will be ordered by total number of Engagements generated, but you can use the same dropdown from point 2 to change the sorting criteria.
• Finally, at the bottom of the page you will see all the contents matching your filters ordered by Engagements. You can change the sorting criteria using the same dropdown mentioned previously.

 What does it mean if a piece of content has a blue frame around it? 

• This means that the content is a Paid piece of content (identified by terms such as #ad, ad across all languages). 

What does it mean if a piece of content has a green frame around it? 

• This means that the Influencer who posted the content is a part of your ‘My Influencers’ list.

What do the icons at the bottom of a piece of content mean? 

• Speaker = Audience
• Heart = Engagement Rate
• Diamond = Media Value
• Money sign = Paid post

If you want to search for more specific content you can use Advanced Search to include or exclude any of the terms you input in the Advanced section of the search bar.

E.g.: If you wanted to see how sustainable fashion performed in the Summer of 2021 starting from your previous #fashion search, you would:

1. Click the “Advanced” button at the end of the search bar in Brand Analytics. This will split the search bar in 2 sections – one for your general terms and another for your advanced terms.
2. Input sustainability related terms in the advanced section and click Search.
3. This will show you results that mentioned both #fashion AND any of the terms you inputted in the advanced section.

To manage campaigns, you will first need to create a List of Influencers (see the ‘Lists’ section for instructions on how to do this) and then create an Activity as follows:

1. After creating your List, you can click on the ‘Start Activity’ button at the top right corner of the page.
2. A pop-up box will appear where you will be able to set up your Activity:
   • If you have access to our Automatic Tracking feature you will need to enable Automatic Tracking by pressing the toggle button towards the top right corner of the pop-up box. 

• In the ‘Activity Type’ box, choose your Activity type (e.g. Campaign, Event, Monitoring).

*Note: this is for your own organisation of Activities and will not affect the way the Activity runs.*

• In the ‘Activity Name’ box, input Activity’s name specific to your campaign.
• In the ‘Activity Hashtags/Handles’ box, input specific hashtags and handles that you want to track within your campaign.
• In the ‘Keywords’ box, input specific keywords that you want to track within your campaign separated by a comma.
• Choose a date range specific to your campaign by selecting the ‘Start Date’ and ‘End Date’. 
• Input average cost per Influencer if it’s a Paid campaign, however you will also be able to edit this later if you don’t know it at this stage. *Optional*
• Add a description and upload a file (e.g. brief) that describes your campaign.*Optional*

3. Click the ‘Start Tracking’ button.

That’s it. We will automatically start tracking mentions from your set of Influencers where they mention your chosen keywords/hashtags/handles.

You can do this from your Activity Overview page – the first page you land on when opening one of your Activities. Here you will see a series of insights:

1. Campaign information such as Name, chosen hashtags/keywords/handles to track, date range and Activity Manager.
2. Overall metrics reflective of all the content posted by your chosen Influencers within your selected date range and mentioning your hashtags, keywords and handles.
3. A chart where you can compare Influencers by each metric or look at the performance over time. You can choose the metric to analyse and update the chart by selecting from the dropdown options present at the top right corner of the chart.
4. If the campaign is Paid and you have inputted Spend information, you will also see a chart showing you the Spend per Influencer as well as other spend ROI insights. You can use the dropdown on the top right of the chart to choose between spend, cost per engagement (CPE), cost per 1000 followers (CPM), cost per acquisition (CPA) and cost per click (CPC).*
5. Finally, at the bottom of the page, you will see a breakdown of all the Influencers in your campaign along with statistics for each, such as content, average engagement, price, etc… 

*For CPA and CPC, you need to be using our clicks and sales tracking feature. Refer to the “Clicks and Sales” section below.

How do I set up Clicks and Sales tracking from an Activity?

We can track Clicks and Sales within your Activity with our Google Analytics integration. In order to integrate your Google Analytics account to WeArisma, follow the steps below:

1. Click on your account icon in the top right hand corner of your WeArisma dashboard. This should be available for you on any page.
2. Select ‘Settings’ from the dropdown menu.
3. On the left side of the Settings page, select ‘Integrations’.
4. Click on ‘Link Google Analytics Account’ and follow the instructions.

Once you have integrated your Google Analytics account, follow the next steps to setup Clicks and Sales tracking in your Activity: 

1. Click on the ‘Activities’ tab at the top of your WeArisma dashboard.
2. Locate the Activity you want to track Clicks and Sales for and click on the Activity name.
3. Click on the ‘…’ button next to the ‘Content Analytics’ button.
4. Click on the ‘Trackable Links’ button from the dropdown – this will allow you to convert as many links as necessary into WeArisma Trackable Links. 
5. To share the Trackable Links with your Influencers you can either use the ‘Share’ button and choose the Influencer you want to share your links with. However you can also find all the Trackable links to share with each Influencer in the Influencer table at the bottom via the ‘…’ button for each influencer row.

How do I track my Clicks and Sales after setting it up in an Activity?

1. Click on the ‘Activities’ tab at the top of your WeArisma dashboard.
2. Locate the Activity you are tracking Clicks and Sales for and click on the Activity name.
3. Click on the ‘Content Analytics’ button.
4. Click on the ‘G Links’ tab and you will be able to see a table illustrating the metrics for the ‘Total Clicks’, ‘Total Sessions’, ‘Total Sales’ and ‘Transactions’ generated from your Trackable Links for the Activity.
5. If you scroll down the page after clicking on the ‘G Links’ tab you will see a more detailed view of these metrics showing ‘Clicks by Geography’, ‘Clicks Over Time’ as well as an Influencer table showing the ‘Total Clicks’, ‘Total Sessions’, ‘Total Sales’ and ‘Transactions’ generated per Influencer in the Activity.

There are 2 ways to track stories.

StoryVault – Influencer log-in

To track stories, Influencers are required to log-in via Facebook, giving us permission to see their Story insights. You can invite your Influencers to log-in as follows:

1. Click on the Activities tab located at the top of your WeArisma dashboard. 
2. Click on the Activity in which there are Influencers whose Stories you want to track using StoryVault
3. Click on the ‘Story Vault Link’ button at the top of the page. 
4. A pop-up box will open with a link which you can copy and send to your Influencers. 

*Note that we offer personalised log-in pages with your branding for this. If you don’t already have one, email us at to generate one for you.*

5. Your Influencers will then need to log-into StoryVault with their Facebook business account and allow all permissions.
6. Once an Influencer has logged in to Storyvault, we will be able to track their Stories and see them under the Content Analytics section of the Activity.
7. You can also see if an Influencer has logged into StoryVault via the Influencer table on the Activity Overview page. This will be flagged with a green lock located to the end of the Influencer’s row.
8. If their login expired you will see a red lock instead.

Automatic Story Tracking

When influencers don’t want to log in to StoryVault, you can use our Automatic Story Tracking feature where we manually capture Instagram Stories and input them into the system along with estimated insights based on the Influencer/similar Influencer’s past performance.

There are two ways to enable Automatic Stories tracking:

> Enable Automatic Tracking during Activity set-up

1. After creating your List (see the ‘Lists’ section for instructions on how to do this), you can click on the ‘Start Activity’ button at the top right corner of the page.
2. A pop-up box will appear where you will be able to set up your Activity: 

• If you have access to our Automatic Tracking feature you will need to enable Automatic Tracking by pressing the toggle button towards the top right corner of the pop-up box. 

This will ensure that all your Influencers Instagram Stories will be captured for the duration of the Activity period.

> Enable Automatic Stories Tracking after your Activity has been created:

1. Click on the ‘…’ button at the top right of the Activity Overview page.
2. Select ‘Automatic Stories Tracking’ from the dropdown.
3. A pop-up box will appear where you can select to:
   1. Enable for All: This will enable Automatic Tracking for all Influencers in your Activity. 

*Note that if you add new Influencers to your activity after you’ve enabled tracking, you will need to do this again for the newly added influencers.*

2. Select Influencers to Track: Here you will be able to choose which Influencers in your Activity you want to Automatically Track Stories for by checking or unchecking the tick boxes.
3. Disable for All: This will disable Automatic Tracking for all Influencers in your Activity.
4. Click ‘Save’. 

*Note that you can only use this feature while the Activity is still active (before the end-date) and it will only start Automatically Tracking Stories from the moment you enable it onwards.*

You can edit various things in your Activities to tailor them as necessary.

Edit Activity Set-Up

1. Click on the “…” button on the top right of your Activity page.
2. Click on “Edit Activity”.
3. Here you can change the Activity name, tracked hashtags, handles or keywords, date range or even delete your Activity.

Add or Edit Activity Spend

If you’ve paid the influencers in your Activity, you can input the Spend by following the steps below:

1.  Click on the “…” button on the top right of the Activity page. 
2. Click “Edit Spend”. 
3. Here you can choose between adding a Total Spend for the Activity, an average spend per Influencer or input the specific cost of each Influencer in your Activity.

You can also edit the spend per Influencer in the Influencer table at the bottom of the Activity Overview page as follows:

1. Find the Influencer you want to edit.
2. In the ‘Price’ column click on the pencil icon.
3. Input the Influencer’s price and click OK.

Add More Influencers

1. Click on the “Add More Influencers” button at the top right corner of your Activity page.
2. Copy and paste the Influencer handles or links under the appropriate platform tab.
3. Press ‘Upload’.

Remove Influencers

1. Scroll to the bottom of the page Activity Overview page.
2. Find the Influencer you want to remove via the Influencer table.
3. Click the “…” button at the end of the Influencer’s row.
4. Select “Remove” from the dropdown.
5. Press ‘Ok’.

Content Analytics is where you can analyse all content posted within your Activity in detail. To get there click the ‘Content Analytics’ at the top right corner of your Activity Overview page.

Here you will land on the Content Analytics Overview page showing the overall performance breakdown by platform.

You can also see detailed content statistics for each social media platform, by choosing between the different platforms from the menu highlighted above.

Add Content

To manually upload content (including Instagram Reels) follow the steps below:

1. Navigate to your Activity’s Content Analytics page.
2. Click on the ‘Add content’ button at the top right corner of the page.
3. Copy and paste the content URL into the appropriate platform box. 
4. Press ‘Next’.
5. ‘Press Ok’.

*Note: ensure that the content URL has been posted by one of the Influencers in your Activity, and was published within the Activity date-range.*

*Note: that this won’t work for Instagram Stories – see the ‘Add Stories’ section below.*

Add Stories

There are two ways that you can Add Instagram Stories to your Activities.

> Upload Stories as a screenshot

1. Navigate to your Activity’s Stories tab of Content Analytics.
2. Click ‘Add Stories’ on the top right of the content table.
3. Select the ‘Upload Stories’ tab. 
4. Use the dropdown menu to select your Influencer whose Stories you would like to upload. 
5. Click ‘Choose files’ and upload the screenshot of the story from your computer.
6. Click ‘Add’ and you will see the image added to your Activity.

*Note: manually uploaded Stories via screenshot will be accompanied by Estimated Metrics based on the Influencer/similar Influencer’s past performance. If you have the accurate Statistics from your Influencer you will need to edit these metrics – see the ‘Edit Metrics’ section for instructions.*

> Add Stories via Automatic Tracking

If you have Automatic Tracking enabled you can upload any of your Influencer’s Stories, even if they do not contain your campaign hashtags/handles/keywords by following the steps below:

1. Navigate to your Activity’s Stories tab of Content Analytics.
2. Click ‘Add Stories’ on the top right of the content table.
3. Click the ‘Add Stories’ tab.
4. Press ‘Hide Already Added’ if you would like to remove Stories that have already been added to your Activity from your view.
5. Select the Influencer whose Stories you would like to upload using the dropdown.
6. Select the Stories you would like to add to your Activity by clicking the ‘+’button located towards the right hand side of the content. You can select multiple Stories at a time.
7. Press ‘Add to Activity’.

At the end of each Activity, the platform will generate a pdf report containing all the campaign statistics as well as information about each influencer and each content they posted within your campaign. To download this report:

1. Navigate to Content Analytics in your activity.
2. Click on the “Download Report” button on the top right of the page.
3. The report will be downloaded to your computer.

If you’ve created multiple activities you can also compare them by different metrics.

To do this, please follow the steps below: 

1. Click on the ‘Activities’ tab, located at the top of your WeArisma dashboard. You will see a chart comparing your latest 4 Activities by total number of Engagements.
2. You can change the comparison metric by clicking on the dropdown at the top right of the chart and choosing between Engagements, Content, CPE and Media Value.
3. If you hover over any of the bars in the chart, it will show you the activity’s performance for the selected metric.

4. To control the Activities shown in the chart you need to use the chart icon on the bottom right of each Activity box on the page. Clicking on this icon will add or remove it from the chart. Note that you can compare up to 5 activities at a time.

With the help of our Google Analytics integration the Conversion Metrics feature allows you to identify which Influencers are driving the highest conversion across all your campaigns in one easy to use dashboard. You can also filter by date range, campaign or Influencer to gain faster insights into real-time performances. 

Notably, filtering by date range allows you to measure your growth overtime by enabling you to know which time periods led to the highest conversion. E.g. Comparing top Black Friday sales and conversion drivers in 2020 vs 2021.

The Automatic Stories Tracking allows you to view, filter and manage all of your Influencer’s Instagram Stories even after the 24hr window has ended. Here your Influencer’s Story Statistics are ensured to be accounted for in your campaign success – even if they don’t tag you!

Automatic Stories Tracking also safely stores all of your Influencer’s past, present and future Instagram Stories in one place, which saves you time going back and forth to try and locate that missing piece.

The Automatic Stories Tracking feature allows you to see all of your Influencer’s Instagram stories.

Search for an Instagram Story from a specific Influencer

1. Click on the Activities Dashboard, hover over and click on the ‘Stories Tracking’ dropdown.
2. Using the search bar towards the left hand side of the page, hover over the ‘Influencer’ dropdown and select your Influencer(s) by clicking on the checkbox located towards the left of their name.
3. Press ‘Search’.

You will then be presented with all the Instagram Stories for that Influencer within the time period of the search.

*Note: You can also select your Influencers by Activity using the ‘Select Influencers by Activity’ dropdown and selecting the Activity name that your Influencer is in*

1. Select “Consumer Advocacy” at the top of the WeArisma dashboard and Select the “Search” option from the dropdown.
2. Adjust the filters as necessary and then press on the “Search” button. You can filter by:
   1. Min/max engagement.
   2. Language: This will surface any contents using the filtered language in the content caption.
   3. Include or Exclude Influencers: This helps you compare between Influencer and Consumer performance, but you can look for Consumer content only if that’s what you want.
   4. Start and end date for your search (the dates between which the content was published on Instagram).

Advanced Search

You can also filter for more specific tagged mentions. To do this follow the steps below:

1. Click on “Advanced”.
2. A toggle will appear allowing you to choose between AND (mentions including certain terms) and NOT (mentions excluding certain terms).
3. Input the terms you want to include or exclude and click Search.
4. For example, if you wanted to see all your mentions that include the hashtag #sustainablefashion, you would select AND at step b. and input #sustainablefashion in the advanced search bar next to the toggle. This will surface any of your Instagram tagged mentions that also contain the hashtag #sustainablefashion.

Once you’ve defined your Search, you will see a series of insights on the page:

1. A pie chart showing you the split of consumers vs influencers and a line chart showing you the performance over time for both.
   1. This will use Engagement as a default, but you can also select Content and Media Value at the top left of the charts and they will be updated to reflect your preferred metric.
2. A table showing you top influencers and/or consumers as well as the number of contents they posted, the total engagements they generated and the media value.
   1. This will be sorted by Engagement by default, but you can change this by using the arrows in the column headers.
3. And finally, at the bottom of the page, you will see all the content relevant to your search in detail.

Add to My Influencers

1. Go to the table on the Search or Saved pages and find the user you want to add.
2. Click on the “Add to My Influencers” button at the end of the user’s row in the table.

Save content

You can also save content that you like, this will be surfaced on your “Saved” page.

1. Go to the bottom of the Search page where the content tiles are.
2. Find the content you like.
3. Click on the bookmark icon on the bottom right side of the image and the content will be added to your “Saved” page.
4. If you accidentally click this, just click it again and the content will be removed from “Saved”.

To see all of your saved content, click on “Consumer Advocacy” in the top navigation menu and select “Saved” from the dropdown. This page will show you a series of insights reflective only of the content you saved:

1. A total number of users, content and engagements for all the content you saved.
2. A table showing you all the accounts that posted content you saved as well as the number of contents saved for each, the total engagement generated by these contents and an average engagement generated per content.
3. All of your saved content in detail at the bottom of the page.

Remove Saved Influencers

1. Navigate to your Saved page at the top of the WeArisma dashboard.
2. Go to the user table and find the influencer you want to remove.
3. Click the “…” button at the end of their row in the table.
4. Click on “Remove” and they will be removed from the “Saved” page along with any of their saved contents, but you will still be able to find these in “Search”.

Remove saved content

1. Navigate to your Saved page at the top of the WeArisma dashboard.
2. Go to the bottom of the page and find the content you want to remove.
3. Click the “…” button on the bottom right side of the image
4. Click on “Delete” and the content will be removed from the “Saved” page, but you will still be able to find it in “Search”.

Settings page

The settings page allows you to change your default search preferences, change your password, view your usage and integrate Google Analytics.

In order to access the ‘Settings’ page:

1. Click on your account icon towards the top right of the WeArisma dashboard.
2. Click on ‘Settings’ from the dropdown selection
   

Our guide to Engagement Rates can be found here:

‘Is this good?’ Your definitive guide to Engagement Rates

Media value is computed based on an average rate card of an influencer with a certain level of following and engagement across platforms, by sector and geography, similar to how media value is computed for print. For example, if a brand is covered by a magazine in a double-page spread, it is as if the brand received the media value equivalent to the rate card charged by the magazine. The calculation is similar for influencers.

Factors include followers of the influencer who posted, engagement of the post and the values tied to each of these factors based on industry averages, dynamically adjusted by weightings depending on sectors, social platforms etc. 

There are 2 solutions available on the WeArisma platform to track stories:

1. StoryVault log-in (see the >> StoryVault – Influencer log-in section for further information)
2. Automatic Stories Tracking (see the >> Automatic Story Tracking section for further information).

If your Influencer hasn’t logged into StoryVault you can upload screenshots of their Instagram Stories by following the steps below: 

1. Navigate to your Activity’s Stories tab of Content Analytics.
2. Click ‘Add Stories’ on the top right of the content table.
3. Select the ‘Upload Stories’ tab. 
4. Use the dropdown menu to select your Influencer whose Stories you would like to upload. 
5. Click ‘Choose files’ and upload the screenshot of the story from your computer.
6. Click ‘Add’ and you will see the image added to your Activity.

*Note: manually uploaded Stories via screenshot will be accompanied by Estimated Metrics based on the Influencer/similar Influencer’s past performance. If you have the accurate Statistics from your Influencer you will need to edit these metrics – see the ‘Edit Metrics’ section for instructions.*

Check-in on your Activity, scrolling past the charts to the list of Influencers. If you see a green lock symbol next to an Influencer’s name, they have logged into StoryVault.

The red lock next to an Influencer’s name means they were at one point logged into StoryVault, but either unlinked their account or the access expired due to inactivity. You’ll just need to ask them to re authenticate their account using the relevant StoryVault link.

Our Clicks & Sales Tracking allows you to seamlessly integrate your Google Analytics into WeArisma, in order to see clicks and sales for each influencer in your campaign. Simply generate a link within your Activity, give it to your Influencers to use on Swipe Ups or YouTube videos, and check back in to see the results.

Our guide to measuring the cost and impact of Influencers can be found here:

‘Is this good? Your definitive guide to measuring the cost and impact of your influencers

• By logging into the WISPR app via our official Instagram integration, you will be able to track all of the content your brand is tagged in.
• Simply use this WISPR link https://www.wispr.app/client-login to reconnect your Instagram Business account via your Facebook Page.
• All permissions must be enabled on Facebook’s end as their approval process is very stringent. Our app will only receive data required for the use case of tracking influencer mentions.

If an influencer has hidden their likes, the platform will not be able to pull this data in. However, if you have the likes from the Influencer you can upload them using the following steps below:

1. In your Activity’s Instagram tab of Content Analytics, locate your piece of content.
2. Select the content by clicking the checkbox, located at the left side of the content table (you can select more at a time if needed).
3. Click on the ‘Edit Metrics’ button, located towards the top right of the content table.

A box will display and you will be able to input or edit the metrics and input the likes for the desired piece of content.

Alternatively, you can use the estimations that are provided by WeArisma when a piece of content is manually uploaded.

Estimated metrics are calculated based on a variety of factors including the Influencer’s previous social media performance (e.g. likes, comments, engagements) in combination with to how other Influencers with similar metrics compare.

Our audience model works by reviewing the most recent likes and comments on an Influencer’s posts to show a reflection of who is currently engaging with an Influencer’s content. We can then see the age, gender split, most commented emojis to show sentiment and which topics are of interest.